Ocean Beauty Rebrands Smoked Seafood Business as Echo Falls Seafoods

Ocean Beauty Seafoods announced today that the company’s Smoked and Value-Added division will be rebranded under the name Echo Falls Seafoods, LLC. The company chose its top-selling retail smoked seafood brand as the new company name to establish the smoked and value-added operations as a separate stand-alone business unit.

Serving as President of Echo Falls Seafoods is Alex Klein, who was named to head Ocean Beauty’s smoked and value-added seafood division in January 2024. The ownership of Echo Falls Seafoods will remain the same and the company will continue to have direct access to wild Alaska seafood from its sister company, OBI Seafoods. The distribution division of Ocean Beauty Seafoods will continue to operate its seafood distribution locations under the Ocean Beauty name and will retain the Ocean Beauty product brand name.

“As we look to establish ourselves as a more stand-alone business unit, it only makes sense that we would rebrand ourselves as Echo Falls Seafoods,” said Klein. “Echo Falls continues to be the #1 smoked salmon brand at retail, and the premium quality and authentic heritage of our products is how our customers know us best. We look forward to continuing to deliver the same quality products and excellent customer service under our new name.”

The Echo Falls Seafood’s team is in close communication with customers and vendors to ensure a seamless transition to the new company name. The name change dovetails with the company’s recent product innovations, including its new Oak Smoked Yellowfin Tuna and packaging upgrades for its hot smoked line of Atlantic salmon. Learn more about the company and its products on the new company website, echofallsseafoods.com and follow on Instagram @echofallsseafoods.

About Echo Falls Seafoods: Echo Falls is the number one smoked seafood brand in grocery stores across the United States. The company has a long history in the Alaska seafood business since its beginnings as the smoked and value-added seafood division of Ocean Beauty Seafoods. Known for its premium quality, the Echo Falls brand has a legacy of innovation and prides itself on authentic sourcing and production methods and transparent labeling of species and product origin. The Echo Falls product line includes both classic traditional smoked seafood items, as well as on-trend flavor options.

About Ocean Beauty: Ocean Beauty Seafoods began in 1910 as a small Seattle seafood shop and over a century later, has grown to become one of the largest and most successful seafood companies in North America. The company operates seven seafood distribution locations across the Western United States. The company’s ownership includes a group of veteran seafood executives and the Bristol Bay Economic Development Council, a community development quota group that supports economic development in Western Alaska villages. www.oceanbeauty.com